Deep Link Micro Pages · In Real Life

Put your state on the map.

We're taking public web pages off the screen and into the real world—one NFC tag, one state, and one T-shirt order at a time.

Buy one.
Get two.
+ A programmed NFC tag
ONE ORDER · TWO T-SHIRTS · ONE NFC TAG · ONE SHIPMENT
The launch system

A T-shirt order becomes a real-world connection.

Choose the distribution option when ordering a participating state shirt. We'll include a second shirt and an NFC tag already linked to a public DLMP page. No special programming is required on your end.

1

Buy your state shirt

Order a participating state T-shirt and select the DLMP-IRL distribution option, where available.

2

Get two shirts + tag

Your order includes a second T-shirt and one preprogrammed NFC tag, all in the same shipment.

3

Place the tag

Install or share the tag at a suitable public-facing location where you have permission to do so.

4

Report its location

Submit the tag's latitude and longitude, and preferably a photo, so its location can be reviewed for the public map.

What is included

More than a free shirt.

The extra shirt is our way of helping get the physical DLMP network out into the world. Instead of shipping tags separately or traveling to place every one ourselves, the order carries the network to your state.

  • ✓
    Your purchased state T-shirt
    The original shirt you selected.
  • ✓
    A second T-shirt, included
    Part of the distribution offer, in the same shipment.
  • ✓
    One programmed NFC tag
    Links a compatible phone to an existing public DLMP page.
Physical locations, public pages

A map that grows as tags are placed.

Each tag has a link. Once someone places it and shares its latitude and longitude, we can associate that location with the tag's public page. Confirmed placements—not simply shipped orders—are what belong on the map.

The public placement map is coming.The map will show reported and approved NFC-tag locations as the project grows. The original state reference coordinates do not mean tags have already been installed.

For safety and accuracy, only report locations where placement is authorized and suitable for public display. Do not submit private home locations.

Questions

About the project

What is DLMP?

DLMP stands for Deep Link Micro Pages. Each page has its own short identifier and public web address. An NFC tag gives a physical place a simple way to link to one of those pages.

What does IRL mean?

IRL means “in real life.” DLMP-IRL connects the public pages with physical NFC-tag placements.

Does the tag need an app or battery?

The passive NFC tag needs no battery. Most modern NFC-capable phones can open its web link by tapping the tag; some phones may require NFC to be enabled.

Where should I put the tag?

Choose a durable, accessible spot where you have permission to place it. Do not attach tags to private property or public infrastructure without authorization. Avoid unsafe or environmentally sensitive locations.

Will I be the only distributor in my state?

No. Each state can have multiple tags and public pages. The initial shipment uses the existing state page; additional placements can expand the network.

How do I register the location?

A registration method will be provided as the placement reporting system launches. Keep the tag's DLMP identifier and its installation coordinates; a placement photo is helpful. The map and submission system are still being developed.

Is the distribution offer already active?

This page describes the launch program. Participation depends on the distribution option being available on the relevant product listing. Check the listing before ordering; a normal purchase alone should not be assumed to include the bonus items.

DLMP-IRL

Buy one. Get two.
Put your state on the map.

One package can help start a real-world network of public pages. Start with your state.

Browse the state collection

The DLMP-IRL distribution offer is available only on participating listings once enabled.